WhatsApp Chat Widget for Your Website: 3 Ways and Rules

Three ways, as of October 2026: a wa.me link that opens a chat with your number, a floating button or widget, which is a script on the site and in most cases a styled wa.me link, or a widget that opens a lead form before the chat, which is the one of the three that leaves a record. Webinly gives you the second on every plan for free and the third as the smart chat button, $9 a month on Starter and included on Pro and Scale, on your own WhatsApp Business number.

The choice is about what you want to know afterwards. A link answers one question: can a visitor reach me? A button with rules answers three more: which page were they on, were you open, and who were they. The rest of this page takes the three shapes in turn, then the Webinly version with its plan and price. The WhatsApp page explains what Webinly stores from a conversation and how anyone stops the messages.

What each shape does as of October 2026, next to what Webinly's pricing page states for its button.

A wa.me link is wa.me followed by your number, with an optional prefilled text. As of October 2026 it opens a chat and does three things you may not want: it captures nothing, so a visitor who closes the chat without writing is gone without a trace; it shows the same for every visitor, so the person on your pricing page and the person on your careers page get the same door; and it has no rules, so there are no pages, no hours and no form.

As of October 2026 most third-party widgets are a wa.me link with a design on top, so they inherit the same limits. The missing hours are the quiet cost: the button is up at 2 AM, the visitor writes, and the first thing they learn about your business is a long silence. The missing record is the expensive one: when a chat is the only copy of a lead, the lead lives on one phone and in nobody's follow-up.

Webinly is a webinar platform with its own CRM, and WhatsApp is one of its channels. The business connects its own WhatsApp Business number through Meta's own sign-up window, from the Integrations page. The account and the number stay owned by that business and are billed by Meta directly; Webinly is granted permission to send and receive on their behalf, and that permission can be withdrawn at any time. Replies come back into Webinly, so the business can answer the person who wrote.

The WhatsApp chat button for your website is included on every plan, Starter at $39 a month included. The smart chat button adds the rules: when, where and to whom it shows, on scroll or exit, on chosen pages, inside opening hours, with a lead form in front of the chat. It is $9 a month on Starter and included on Pro and Scale. The same connection carries WhatsApp reminders, an inbox and campaigns on every plan, so the number on your website is the number your webinar reminders go out from.

Webinly's WhatsApp page states what it keeps from a conversation: the phone number, the message text and any picture, document or voice note, not sold or shared, and deleted when the business disconnects the number or the person asks to be erased. Anyone can reply with a stop word, STOP, UNSUBSCRIBE, إلغاء or إيقاف, and the messages stop immediately.

Five steps, kept to what Webinly's pages say the product does.

A button is only as good as the reply. In Webinly the conversation lands in the inbox and your team answers there, from the business's own number. For the hours nobody is at the desk, the WhatsApp AI assistant answers WhatsApp and website chats: 1,500 answers a month, $39 a month on any plan, and a person can take over. Test it with the questions your visitors actually ask before you rely on it.

There is no SMS anywhere in Webinly, and WhatsApp voice calls are on Pro and Scale if a chat needs to become a call. If the people who write become a list you message every month, the WhatsApp newsletter page covers consent, templates and stop words.

The price is per account, not per seat. Starter at $39 a month is for one person and runs one automated webinar at a time; Pro at $159 includes 3 people and live broadcasting, Scale at $349 includes 10, and extra teammates are $19 a month on those two. The plain WhatsApp chat button is free on all three. The smart chat button is $9 a month on Starter and included on Pro and Scale. The WhatsApp AI assistant is $39 a month on any plan for 1,500 answers. Meta bills the conversations on your own number, separately from Webinly.

A year up front is $390, $1,590 or $3,490, around two months free. Every webinar registrant is already a contact record with scores in the webinar CRM, and the inbox sits in the same account. The full table is on the pricing page.