What should a webinar follow-up email say?

Whatever matches what the person did: a recap and an answer to the biggest objection for someone who saw the offer, the replay and one reason to watch it for a no-show, a welcome and a first step for a buyer. Never the same message to all of them.

How soon after a webinar should I send the follow-up?

The first email within hours, while the session is fresh, and within an hour or two for a signal like an abandoned checkout. No-shows need a second touch a day or two later. In Webinly the default after-event emails start about five minutes after the end, and an automation reacts as soon as its signal lands.

How do I follow up with webinar no-shows?

Send the replay link shortly after the end, then one more message a day or two later pointing at the most useful part. In Webinly the default emails send each no-show their own replay link when the webinar has one (on a live webinar, once the recording has been saved), and the Misses a webinar trigger starts any sequence you add, which can split out the people who come back and watch.

Can webinar follow-up go out on WhatsApp?

Yes, if you have connected WhatsApp to your Webinly account. The step sends a template Meta approved in advance, with fill-ins such as the person's first name or, when a webinar event other than an offer countdown running out started the journey, their watch link, to contacts who have a phone number with its country code and, unless the step is marked as a service message, have opted in to marketing messages. Otherwise the step is skipped and the journey carries on. Webinly does not send SMS or push notifications.

Is follow-up automation included in every plan?

Yes. Every plan includes automations, Starter at $39 a month included.

Webinar follow-up automation: what to send, to whom, and when

A lot of webinar selling happens after the session ends, and one email to the whole list wastes it. Here is what to send attendees, no-shows, offer clickers and buyers, when, and how Webinly sends it based on what each person did.

Split the list first: six groups after every webinar

Once the webinar is over, your registrants split on two questions: did they watch, and how close did they get to buying? Each group needs a different message at a different time.

Group	What to send	When
Missed the start	Their own join link in one line. No pitch.	Minutes after the start, while there is still a session to walk into.
No-show	The replay link and one reason to watch it. Later, the one part worth skipping to.	Shortly after the end, then again a day or two later.
Watched, left before the offer	A pointer to the part they missed, not the offer itself.	A few hours after the end.
Saw the offer, did not buy	The offer again without the live clock, then an answer to the biggest objection.	The same day, then over the next few days, ending on a deadline only if it is real.
Opened the checkout, did not pay	Your order is still waiting, with a link straight back to it.	Within an hour or two.
Bought	A welcome and the first step to get value. No more selling.	Right away.

Two rules keep this honest. Stop selling the moment someone buys: the worst follow-up is a discount on what they just paid full price for. And only mention a deadline that exists.

The webinar follow-up email sequence: when to send each email

Every Webinly webinar already has a default after-event sequence: attended and no-show emails, one for people who never opened the offer, a replay split and a last call, with timings laid out on our webinar registration page. What a fixed schedule cannot do is react to a signal you choose, the moment it happens. Follow-up automation does: it starts when a signal lands, waits as long as you say, and, with a branch in front of an email, checks again before sending it. Three timing habits make it work.

Hot signals go stale in hours
A checkout abandoned at 8:40 in the evening is worth an email that evening, not on Thursday.
Cold signals need patience
A no-show needs a second touch a day or two later, not three emails in one afternoon.
Check again before every send
Someone who watched the replay yesterday should not get “you missed it” today. A branch right before the email, which reads where they are now, prevents it.

A no-show follow-up sequence, step by step

No-shows are often the biggest group. When the webinar has a replay, Webinly's default emails already send each of them their own replay link: the no-show email shortly after the end of an automated webinar, or the Replay is ready email once a live recording has been saved. Here is a sequence to add on top, built from the steps in the automation builder.

1. Trigger: Misses a webinar
Fires shortly after the session ends, once for each registrant who never joined. Narrow it to one webinar if you run several.
2. Wait one day, then email the best part
“If you only watch one part, watch this”, with their first name and the minute to skip to. An email step cannot carry their personal replay link, so point them to the replay email they already have, or send this step on WhatsApp, which can fill in their watch link.
3. Wait two days
Time for them to open the replay link Webinly already sent them. The next step reads how much of it they watched.
4. Branch on what happened
For people who watched: tag them, alert yourself, send the next step. Everyone else gets one last, honest email, then the flow ends.

Before each sales email, add a branch that sends anyone who completed a purchase to the end, and switch off the matching default emails on that webinar if your sequence replaces them. To reach people while the session is still running, use Misses the start: it fires a few minutes in (seven by default, adjustable per webinar), when a WhatsApp message with their own watch link can still get them into the room. If WhatsApp is connected, check that webinar's built-in WhatsApp message under Automations first and switch it off if your journey replaces it, so nobody gets the link twice. Ready-made journeys to copy include Checkout reminder, Post-webinar offer push and New buyer welcome. The first two already stop for anyone who buys, in the room or on the offer page.

The abandoned checkout email after a webinar

In Webinly a checkout counts as abandoned when someone opens the payment form for your webinar offer, in the room or on the offer page, and has not paid 30 minutes later. A payment form anywhere else in Webinly does not count. The check runs once an hour, so what follows lands 30 to 90 minutes after they opened it. Two things follow.

The webinar's own recovery email goes out. “Started checkout, didn't pay” is on by default for every webinar. It names the offer and its price, and links to a page with their order and the checkout already open. It goes out only when Webinly can hold their price, and it holds that price for 24 hours from the email, so the link does not land on a higher price. Switch the email off and there is no price hold either.

The Abandons a checkout trigger fires. A journey takes it from there: split on the buyer-intent score, alert yourself about the hot ones so a person can reply, and send the rest a short sequence that answers the usual objection, with a branch before each email that ends the flow for anyone who has paid.

How follow-up automation works in Webinly

It lives under Automations in the app: behavior-based email automation, with WhatsApp as a second channel. Each automation is a journey of triggers that start it, steps that run top to bottom, and stop conditions that pull people out early.

Triggers: something a person did
On a webinar: registers, shows up, misses the start, misses the webinar, gets a quarter, half, three quarters or all of the way through, stays to the end (in a live or scheduled session these marks count how far into its scheduled length they are while in the room, not minutes watched: a late joiner passes the earlier marks at once, and if you end a live webinar before its scheduled length, nobody watching it live reaches the end), sees the offer (the moment they reach the pitch), opens the in-room checkout (on an in-room offer, that is the click), clicks an offer button that links out to a page of yours, abandons a checkout, buys through Webinly checkout, or their personal offer countdown runs out. Beyond the webinar: joins or leaves a segment, moves into a new score band, reaches a date, is moved to a lifecycle stage or given a tag by another automation (a tag you add by hand does not start it), has a deal won or lost, submits a form, or you add them by hand.
Waits
Wait minutes, hours or days, up to a year. Or wait until they attend a webinar, watch part of one or its replay, click an offer button that links out to your page, buy through Webinly checkout, click a link in one of your emails, or until you mark their deal won or lost, with a time limit, three days unless you change it, so nobody gets stuck.
True branching
A branch can have as many paths as you need, each with its own conditions, built from the same fields as your segments: reached the pitch, watch percentage on a specific webinar, clicked a linked offer, abandoned a checkout, completed a purchase, scores, lifecycle stage, tags and segment membership. The first path that matches wins, and everyone else takes a default path.
Actions
Send an email you write in the step, with merge fields and a live preview. Send a WhatsApp message. Alert yourself by email and in the app. Tag them, move them to a lifecycle stage, or add them to or remove them from another automation.
Stop conditions
Pull people out when they buy through Webinly checkout (any offer, or one you pick), attend a webinar or unsubscribe, or when you mark their deal won or lost. Anyone who unsubscribes also gets no more marketing emails from the flow.
Guardrails
Choose whether a person goes through once, every time, or again after a cooldown. Switch on quiet hours and any message due between 9 PM and 8 AM (in your account timezone, or UTC) waits and goes out when the window opens. A frequency cap skips a message once that person has had the number you set in the window, counting what all your automations and WhatsApp messages sent them, not only this flow. Unsubscribes, bounces and complaints are respected.

Before switching one on, pick a real contact and see step by step what would happen to them, with nothing sent. Once live, each automation shows where people are, delivery, opens and clicks per step. The scores it branches on are the same ones on each contact record in the webinar CRM.

What it does not do

No text messages or push notifications. Follow-up goes by email, and by WhatsApp when you have connected it.

WhatsApp needs four things. WhatsApp connected to your Webinly account, a message template Meta has approved (WhatsApp only delivers pre-approved wording, with fill-ins such as their first name or watch link), a phone number with its country code on the contact, and, for anything promotional, the contact's opt-in to marketing messages. A step you mark as a service message (their own session or purchase) does not need the opt-in. When something is missing the step is skipped and logged, and the journey carries on.

Journey emails carry the links you paste. An email step fills in contact fields such as their first name, not a personal watch link. Signed personal replay links go out in the webinar's default emails when it has a replay, and a WhatsApp step can fill in their watch link when a webinar event, such as registering or missing it, started the journey (not the offer-countdown trigger, which carries no watch link); for people added by hand or by a list it stays empty.

Alerts go to you, not to a team. The alert step emails the account's own address and adds an in-app alert. It does not route leads to individual reps.

A capped message is dropped, not delayed. Quiet hours postpone a message; the frequency cap skips it and the journey moves on.

Set up your first follow-up automation

1. Start from a recipe or a blank flow
Open Automations. A webinar recipe asks which webinar it is for.
2. Pick the trigger, then add the steps
Narrow the trigger to one webinar or offer where it matters. Then an email, a wait, a branch, each email written in its step.
3. Stop selling to buyers
Put a branch before each sales email that sends anyone who completed a purchase to the end, so nobody is sold something twice.
4. Test it on a real contact, then switch it on
Read the step-by-step preview for one person, and check each step's numbers after the next webinar.

Common questions

What should a webinar follow-up email say?: Whatever matches what the person did: a recap and an answer to the biggest objection for someone who saw the offer, the replay and one reason to watch it for a no-show, a welcome and a first step for a buyer. Never the same message to all of them.
How soon after a webinar should I send the follow-up?: The first email within hours, while the session is fresh, and within an hour or two for a signal like an abandoned checkout. No-shows need a second touch a day or two later. In Webinly the default after-event emails start about five minutes after the end, and an automation reacts as soon as its signal lands.
How do I follow up with webinar no-shows?: Send the replay link shortly after the end, then one more message a day or two later pointing at the most useful part. In Webinly the default emails send each no-show their own replay link when the webinar has one (on a live webinar, once the recording has been saved), and the Misses a webinar trigger starts any sequence you add, which can split out the people who come back and watch.
Can webinar follow-up go out on WhatsApp?: Yes, if you have connected WhatsApp to your Webinly account. The step sends a template Meta approved in advance, with fill-ins such as the person's first name or, when a webinar event other than an offer countdown running out started the journey, their watch link, to contacts who have a phone number with its country code and, unless the step is marked as a service message, have opted in to marketing messages. Otherwise the step is skipped and the journey carries on. Webinly does not send SMS or push notifications.
Is follow-up automation included in every plan?: Yes. Every plan includes automations, Starter at $39 a month included.

Let the follow-up run itself

Registration, the webinar, the offer and the follow-up in one place, so the follow-up can tell who watched, who clicked and who bought.

Create your account See pricing

Your card is saved when you pick a plan. On a first plan the first charge is 14 days later, with one webinar and 50 registrations in between. Cancel any time from the billing page.