Email marketing for webinars: what to send your list between sessions

Once a week is a sensible default: often enough that people remember you when the next invitation lands, rare enough that each email can carry one idea worth reading.

A month with one webinar: a teaching email in weeks one and two; the invitation seven days before, to everyone not registered, and a last call the day before; nothing extra on the day, since the webinar’s own reminders and follow-ups are running; one “offer is closing” email to people who stayed for the offer; then back to the weekly email, with recent buyers left out of anything that sells.

In the dashboard it is called Email marketing: write one email, choose who gets it, send it now or schedule it. When you open a group in Contacts, Email this group starts an email already addressed to it.

Choose who gets it

Put one or more groups under Send to: a segment, a saved view, a hand-picked list, or everyone with an email address. Groups under But not are left out even when they match. Tags work through a group built on a tag, and a CSV import keeps your old tool’s tags. Before sending, you see how many people it reaches and how many are left out, and why.

Build it by dragging blocks

Drag headings, text, bullets, images, buttons, highlights, dividers and spacing onto the email, or into two or three columns, and move blocks between columns. Give a section one of four background tones. Save a block or a whole section to drop into the next email. Personalise with first name (with a fallback such as “there”) or other contact fields, and preview on desktop or phone. It saves as you type.

Start from a template, in English or Arabic

A new email opens on finished templates, one per job: an invitation, a reminder a day before, starting soon, the replay is ready, the offer is closing, a newsletter, a thank you after a session, and a simple note, each written in English and, separately, in Arabic. You can also reuse a past email, start blank, or describe the email in a sentence and get a first draft to edit.

Your name on it, replies to you

Broadcasts have their own sender name and reply-to, separate from your webinar emails. They go out from Webinly’s address with your name on it, so add a reply-to and replies reach you. Sending settings shows the exact From line your broadcasts use, and is where you connect your own domain.

Test it, then send now or on the minute

Send a test to any address; its subject is marked [Test] and its unsubscribe link changes nothing. Then send now, or pick a date and an exact minute in your time zone. A scheduled email counts its group again when it goes out, and stays editable until then. A big send can be spread over hours. If a send runs out of allowance partway, it pauses. Once there is allowance again, after an upgrade or when the next cycle starts, Resume sending carries on where it stopped without emailing anyone twice.

Unsubscribes, bounces and complaints, handled

Every broadcast ends with who it is from, why the reader got it, and Manage preferences and Unsubscribe links, and carries the one-click unsubscribe header Gmail and Yahoo expect from bulk senders. Addresses that unsubscribed, bounced, reported spam or cannot receive mail are left out on their own. If too many addresses on your list cannot receive mail, sending is held until you remove them from Contacts, so clean an old list before you import it.

What you see after sending

A progress bar while it sends, then sent, skipped and failed counts, then delivered, bounced and spam reports. Below that, who did not get it and why, and every recipient’s outcome, downloadable as a CSV. A sent email is frozen so its report stays true; Duplicate and edit starts a new version.

Confirmation, reminder and follow-up emails for your webinars come with every Webinly plan, in English or Arabic. Automations that email one person after they do something are not broadcasts and do not use the add-on.

Sending one email to a group or to your whole list is Email marketing, a separate paid add-on on top of your plan. You choose it on the Email marketing page in the dashboard. Without it you can still write, preview and send tests, and if the add-on ends, your drafts and past reports stay.

No open or click counts. Counting them means letting the mail service rewrite every link to its own web address, which readers can see, so both are off. So you cannot build a group from who opened or clicked a broadcast.

One email, not a sequence. A broadcast goes out once. Emails that follow on their own after someone registers, attends or buys belong in an automation.

No split test, and email only. There is no A/B test of subject lines or content on a broadcast, and it does not send text messages.

A sent email cannot be taken back. You can stop the rest of a send at any point, but emails already sent cannot be recalled or edited.

A new domain starts slow. Once broadcasts send from your own domain, the daily number of broadcast emails starts low and rises on its own, so a large list can take more than a day to reach everyone.

One unsubscribe also stops your reminders and follow-ups. Someone who unsubscribes from a broadcast stops getting your webinar reminders and follow-ups at that address too. Purchase receipts and booking confirmations still arrive.