When should you make an offer in a webinar?

Once the teaching has delivered what the title promised, usually in the last third. On a 60 to 90 minute webinar, leave 15 to 20 minutes for the offer and its questions, and say at the start that an offer is coming.

Can attendees pay without leaving the webinar?

Yes. In Webinly the buy button opens a webinar checkout inside the room, and card payments through Stripe or Tap finish there with no redirect.

Does the offer countdown reset if someone reloads the page?

No. Each person's window starts the first time they see the offer and is stored against them, so a reload or a second device shows the same time left.

Do offers work in automated webinars and replays?

Yes. An automated webinar shows the offer at the second you pin it to. On its replay you choose per offer: the regular price, or a window per replay viewer during which the sale price holds.

Which payment methods support one-click upsells?

Stripe. The upsell and downsell charge the card saved by the first payment, so they follow a Stripe payment in the room. They are set on an automated webinar's timeline, and because Webinly does not offer KWD or SAR prices through Stripe, an offer priced in either has no one-click step.

Does Webinly take a cut of what I sell?

It depends on your plan and on how the buyer pays; the pricing page has the numbers. Your payment processor charges its own fee on top.

Webinar offers: how to sell inside the room

An in-webinar offer is a buy card that appears at a chosen moment of the session, with a price, a deadline and a checkout that opens where the attendee already is. Below: how to sell during a webinar, when to pitch, how to keep the deadline true, where the upsell ladder fits, and how Webinly runs it live, automated and on replay.

When to make the offer

After the teaching has kept its promise, not before. When the price appears, the attendee should already have the result the title promised, or a clear first step toward it. Pitch earlier and you ask for money against a promise; pitch after and you ask against proof.

In practice that is the last third. On a 60 to 90 minute session, most of the time goes to teaching and 15 to 20 minutes to the offer and the questions it raises. Say at the start that there is an offer at the end, so nobody feels ambushed. Plan against the people still watching: our attendance calculator assumes roughly 60% of live attendees stay until the pitch, a planning benchmark rather than a measurement of your audience. And keep the offer on screen while you talk it through; a card that flashes for thirty seconds is gone before the objections are answered.

What the offer card should say

The outcome, then the product
Lead with what someone can do at the end, then name the thing that gets them there. One button with a verb, such as “Join the program”.
A regular price only if it is real
A struck-through number works when the regular price actually returns after the deadline. If it never does, buyers learn that fast.
Bonuses and a guarantee
Bonuses raise the value of saying yes today; a guarantee lowers the cost of being wrong. Show both where people can read them, not only in what you say. A live offer card in Webinly has no bonus or guarantee line, so on a live webinar show them on screen yourself.

A countdown offer that stays honest

The deadline is the strongest part of an in-webinar offer and the easiest to fake. The fake version restarts when the page reloads, or runs one shared clock on a recording, so whoever pressed play later sees a timer that is almost over. People notice, and the trust the webinar built goes with it.

The honest version gives each person a window that starts when they first see the offer. The sale price holds for that long, then the regular price returns and the offer stays buyable. Replays need their own rule: either replay viewers pay the regular price, or each gets a fixed window of their own. Whichever you pick, never make the replay price lower than the live one; it teaches your audience that skipping the live session costs nothing.

Order bump, upsell and downsell

An order bump is a small, obviously related add-on offered as a checkbox before payment and added to the same charge. An upsell is a bigger offer shown right after the purchase goes through, and paying for it should take one click, not a second round of card details. A downsell is a lighter option shown only to someone who turned the upsell down. Make every step easy to decline: a buyer who feels trapped on step three asks for a refund on step one.

Keep all of it in the room. A separate checkout page adds a page load, a new layout and a moment to reconsider away from the person who just made the case, and a live buyer misses what you say while they pay.

How it works in Webinly

The checkout works the same in every format. What changes is what decides when the card appears, how long each buyer’s discount lasts, and where the extras live: the order bump, upsell, downsell and replay rule are set on an automated webinar’s timeline, while a live offer carries a price, button text and an optional live discount.

Format	When the offer appears	The discount window
Automated (scheduled or Always on)	At the second of the recording you pin it to, the same point for everyone.	Per viewer, from the moment they first see the offer.
Live	When you throw it from the control room, for as long as you set, stretched if needed to cover its discount window.	Per viewer, from the moment they first see the offer, but never past the time the card is set to leave the screen, so someone who arrives late gets the time that is left. Ending the offer early takes the card down without shortening windows already running.
Replay	Where it appeared in the session: its pinned second, or the point where you threw it live.	Regular price. On an automated webinar you can instead give each replay viewer their own window.

The card and the price change

You write the offer once: name, price, button text, and for a countdown, a sale price and a discount window in minutes. The card shows the sale price beside the struck regular price. While a buyer’s window is open, checkout charges the sale price; after it, the card shows the regular price and the offer stays buyable. The amount is set on the server from your offer and that buyer’s window, never taken from the browser, and a buyer who already had the checkout open when the timer hit zero can still finish at the sale price for a few more minutes.

The card stays on screen at least as long as the discount window, unless you end a live offer early. Someone watching full screen sees the offer over the video and can shrink it to a small pill in the corner, which opens the card again with one tap. On an iPhone, full screen uses the phone’s own player, which cannot show the card.

In-webinar checkout, inside the room

The webinar checkout is a drawer in the room: the buy button opens it. Card payments on Stripe or Tap are typed into it, with no redirect. Stripe and Tap run side by side, so Gulf cards can be offered in the room, with prices in KWD, SAR or AED, paid into your own gateway account. With Tabby connected, instalments on an AED, SAR or KWD offer open Tabby’s own page in a popup window, and the webinar keeps playing behind it. After paying, the buyer sees a confirmation in the room and gets an email with their access. Someone who already bought is told so instead of being charged twice.

The sales ladder

Under a main offer on an automated webinar’s timeline you can stack an order bump, an upsell and a downsell, each with its own price and, if you want, its own sale price and window. The bump is a checkbox in the checkout drawer, added to the same payment. When a Stripe payment goes through, the upsell appears with one button that charges the card just used, and a note that says exactly that. “No thanks” brings up the downsell, if you set one; taking the upsell ends the ladder there.

Live rooms, automated sessions and replays

For a live webinar you write offers ahead in the wizard’s Live room step, with an optional live discount in minutes. On air, you throw one from the control room when you reach the pitch, set how long it stays up, and can end it early. A thrown card is stretched to cover its discount window. In the replay, each card appears at the point where you threw it live, at the regular price, and one you never threw does not appear.

In an automated webinar the offer sits on the Engagement timeline at the second you choose and plays there for everyone, scheduled or Always on. For the replay you choose per offer: the regular price, which is the default, or a window for each replay viewer, set in hours, during which the sale price holds. Someone who already saw the offer keeps the window they started with.

After the webinar ends

Each buyer’s window keeps running after the video stops. The follow-up emails about an in-room offer, including the one to someone who started checkout and did not finish, link to an offer page that opens with the offer, that buyer’s countdown and the checkout. Once the window is spent, it shows the regular price and stays buyable. Seeing the offer and opening its checkout also raise the contact’s scores, which is what the follow-up automations and the webinar CRM read.

What it does not do

One-click upsells and downsells are Stripe only. They charge the card saved by the first payment, and only a Stripe payment in the room leads to them. A buyer who pays through Tap or with Tabby goes straight to the confirmation. If your ladder matters to the numbers, price the offer in a currency Stripe sells, such as USD or AED, and make sure Stripe is your processor in Settings, Payments: connecting Tap before Stripe can take payments makes Tap the processor, and once Stripe is ready the Tap section there has a Switch back to Stripe button. Stripe is not offered for KWD or SAR prices in Webinly, so an offer priced in either has no one-click ladder, even with Stripe connected.

Live offers do not appear on their own. A live room has no planned second; you throw each offer when you get there. Live broadcasting is on Pro and up.

Live offers have no ladder and no replay rule. A live offer carries a price, button text and an optional live discount. The order bump, upsell, downsell and the replay window are set on an automated webinar’s timeline, so a live webinar’s replay sells at the regular price.

Designing the pages is Pro and up. Designing the separate checkout page, and the upsell and downsell pages of a funnel, starts on Pro.

The fee on what you sell depends on your plan. Your payment processor charges its own fee on top. The numbers are on the pricing page.

Set up your first offer

1. Connect a payment account
In Settings, Payments: Connect Stripe, or paste your Tap secret key and Tap public key and press Connect Tap. The public key is what draws the card form in the room. A live public key does that only after Tap has registered Webinly’s domain on your account; the Tap section there says how, and test keys work straight away. Connect Tabby there too if you want instalments. The money lands in your account.
2. Write the offer where you pitch
Automated: in the Engagement step, at the second you make the offer. Live: in the Live room step, ready to throw. Name, price, button text, and a sale price with its window for a countdown.
3. Add the ladder and the replay rule
Automated webinars: on the timeline, stack an order bump, an upsell and a downsell under the offer, or none. Once the webinar is published, open its Engagement tab and pick what the offer does on the replay. Live offers have no ladder or replay rule.
4. Watch it as a buyer
Register for your own webinar with a spare address, watch to the offer, and check the card, the countdown and the price once the timer ends.

Common questions

When should you make an offer in a webinar?: Once the teaching has delivered what the title promised, usually in the last third. On a 60 to 90 minute webinar, leave 15 to 20 minutes for the offer and its questions, and say at the start that an offer is coming.
Can attendees pay without leaving the webinar?: Yes. In Webinly the buy button opens a webinar checkout inside the room, and card payments through Stripe or Tap finish there with no redirect.
Does the offer countdown reset if someone reloads the page?: No. Each person's window starts the first time they see the offer and is stored against them, so a reload or a second device shows the same time left.
Do offers work in automated webinars and replays?: Yes. An automated webinar shows the offer at the second you pin it to. On its replay you choose per offer: the regular price, or a window per replay viewer during which the sale price holds.
Which payment methods support one-click upsells?: Stripe. The upsell and downsell charge the card saved by the first payment, so they follow a Stripe payment in the room. They are set on an automated webinar's timeline, and because Webinly does not offer KWD or SAR prices through Stripe, an offer priced in either has no one-click step.
Does Webinly take a cut of what I sell?: It depends on your plan and on how the buyer pays; the pricing page has the numbers. Your payment processor charges its own fee on top.

Sell from your next webinar

Write the offer once, put it where you pitch, and let the room and the follow-up emails hold each buyer’s own price and deadline.

Create your account See pricing

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