COURSES
Sell courses online, and sell them from your webinar
To sell a course online you need the lessons, a page that takes payment, a place where students watch, and a reason for people to buy. Most course platforms cover the first three. Webinly also runs the webinar that does the selling, and on an automated webinar hands the course to whoever buys during it. Courses are on the Scale plan.
What you need to sell a course online
Whatever platform you use, a course that sells has five parts.
| You need | Why it matters | In Webinly |
|---|---|---|
| Lessons people finish | One clear result sells, and gets finished, more often than a long syllabus. | Sections and video lessons, built in the Courses section |
| A page that takes payment | Buyers want to see the outline and the price, then pay without a detour. | Each published course has its own page with checkout |
| A place to watch | Students judge a course by how easily they get back into it. | Sign-in by email link, progress, notes, discussion, downloads |
| A reason to buy now | A course page alone rarely convinces a stranger. Teaching first does. | An automated webinar offer that delivers the course on payment |
| Follow-up | Most buyers need more than one touch before they decide. | Contacts, lifecycle stages and automations |
The fourth row is where most courses stall. For anything above an impulse price, a webinar is the usual sales engine: an hour of real teaching earns trust, the questions show you the objections, and the offer arrives while attention is highest. How to sell with webinars covers how to structure that hour.
Build the course
Courses live in the Courses section of your dashboard. A course starts as a draft that only you can see.
- Sections and lessons
A course is a list of sections, and each section holds lessons. A lesson can be a video you upload, written notes shown under it, or both. Rename anything, move lessons up, down or into the section above or below, and remove a video without losing your students' progress on that lesson.
- Free preview lessons
Switch any lesson to free preview and it plays for visitors who have not bought yet, right on the course page.
- Downloads
Add worksheets, templates and checklists to the course as links to your files. Students see them once they enroll.
- Cover, subtitle and link
Upload a cover image and choose the course link. If you change the link later, the old one keeps working, so links you already shared, in posts or ads, still open the course. The subtitle saves with the course's other settings, which need a connected payment account that can take the course's currency.
Price it and take payment
Each course has one setting for how students pay:
| Option | How it works | Payment account |
|---|---|---|
| One-time | One payment, then access straight away. | Stripe or Tap |
| Installments | 2 to 36 equal payments, a set number of days apart. The first is taken at checkout, the rest from the saved card. | Stripe only |
| Free | Lessons play for anyone with the link. Enrolling takes an email address, and the sign-in link for downloads and discussion arrives by email. | None needed to enroll students. A new course is free until a price is saved, and the course's settings only save once a payment account is connected. |
The currency picks who takes the payment. The currency list only shows what your connected payment accounts can accept. Gulf currencies such as SAR, KWD, BHD, QAR and OMR are taken through a Gulf payment account you connect, such as Tap. USD, EUR, GBP and AED go through Stripe unless Stripe cannot take payments yet or your payment settings make another provider your default; then a connected Tap account takes them. A course that Tap or another Gulf payment account takes must be set to One-time: with Installments chosen, its checkout turns every buyer away, so check the currency before you pick Installments. With Stripe, the card form sits on the course's own checkout page; on Tap, buyers finish on Tap's payment page with the local methods active on your account. More in Gulf payment methods for trainers.
Installments keep access honest. If a later payment fails, the remaining payments stop and the student's access pauses. The Students tab marks them Payment failed, and you can restore their access from there. Restoring does not restart the payments, so settle the balance first.
Rehearse before you charge. Test mode on a single course rehearses its checkout without charging anyone. When Stripe takes the course's currency, use Stripe test cards; your other products keep charging normally. When Tap takes it, connect your Tap test key first, and reconnect your live key afterwards: your account holds one Tap key, so real Tap sales are refused while the test key is connected.
Publishing checks the basics. A course needs at least one lesson, every lesson in a paid course needs a video or notes, and a paid course needs a connected payment account that can take its currency, even in test mode: without one, the price will not save. Unpublishing stops sales on the course page, and students who already enrolled keep their access. It does not stop a webinar offer that delivers the course: that offer keeps taking payment, but its buyers are no longer enrolled, and you get an email to add them by hand. Change what the offer delivers before you unpublish.
Scale has no Webinly sales fee, so course revenue is yours apart from your payment provider's own fees. Each sale or free enrollment on the course page also sends you an email; test purchases made with your own email address do not. A course sold through a webinar offer does not send that email; if one of those buyers cannot be enrolled automatically, you get an email so you can add them by hand.
What your students get
- No password to forget
After paying, students land in the course and get a receipt email with a link that signs them in. To come back later they enter their email and get a fresh link. Their My courses page lists every course they are enrolled in, with progress.
- A player that tracks their progress
The course opens at the first lesson they have not marked complete. They mark lessons complete and watch their progress fill up. Each lesson has About, Discussion, Resources and Notes tabs, and notes are private and save as they type.
- A discussion you can run
Students post under the lesson they are watching, and can edit or delete their own posts. You reply as the instructor, post announcements to the whole course and delete posts, with an email when a student posts (at most one an hour per course).
- You see every student
The Students tab lists each person's progress, how they paid and when they enrolled. Give someone access for free by email, which sends them a welcome with their sign-in link, or remove and restore anyone's access.
Sell a course after a webinar
This is the part a course platform on its own does not cover. On an automated webinar, the recording makes the case, and the course is delivered the moment someone pays, with nothing for you to send.
- 1. Publish the course
Only published courses can be attached to an offer, and the course has to stay published while the offer runs.
- 2. Attach it to the webinar's offer
In the automated webinar wizard, at the Engagement step where you write the offer, open Delivers and pick the course under Your Webinly courses. You can change it later from the webinar's Engagement tab, and an order bump can deliver a course too.
- 3. Time the offer to the pitch
Place the offer on the timeline at the moment the recording reaches the pitch. Buyers pay inside the room, on Stripe or Tap. The details are on offers and checkout inside a webinar.
- 4. They are enrolled on payment
The buyer is enrolled as soon as the payment clears and gets an email with a link that signs them straight into the course.
On a live webinar, delivery is yours. Offers on a live webinar take payment in the room but do not deliver a course. The same day, add each buyer from the course's Students tab, which emails them a sign-in link. If you record the broadcast, you can later turn it into an automated webinar and attach the course there.
The offer has its own price, separate from the price on the course page. That is how you give webinar buyers a room-only price: the course checkout itself has no coupon codes. Keep the course published even so: the offer can only deliver a published course, so the course page stays on sale at its own price while the offer runs.
Buyers and students are contacts in the same customer data platform as your registrants, one profile per email address. Paying for a course moves a contact to the Customer stage on its own, unless you set their stage by hand. A course sale starts any automation whose trigger is Bought something, and a student working through lessons is not marked as churned for skipping your webinars. The webinar CRM page explains the stages and scores.
Which plan includes courses
Courses are on the Scale plan, at $349 a month. On Starter and Pro, the Courses section shows a read-only preview filled with sample data, including what students see, so you can judge it before you upgrade.
If you move from Scale to Starter or Pro, your courses and students stay. You can still unpublish a course, remove someone's access, reply in the discussion and fix a title or description. Building, publishing, changing prices and selling on the course page need Scale again, and students who already enrolled keep watching.
What it does not do
No drip, quizzes or certificates. Every lesson opens as soon as someone enrolls, and there are no quizzes, assignments or certificates.
One price on the course page. The course checkout has no bundles, memberships or coupon codes. Installments run on Stripe only, so a course any other payment account takes has to be set to One-time, and the course checkout has no buy now, pay later option.
The course page is not a sales page builder. It shows the cover, title, subtitle, outline, price and preview lessons. The long argument for the course belongs in the webinar.
Downloads are links, and students use a browser. Files are added as links to where you host them, and there is no app for students to install.
Deleting waits for students. A course cannot be deleted while anyone still has access. Remove their access first, or unpublish it to stop selling it on its course page. If a webinar offer delivers the course, pick something else under Delivers first: once the course is unpublished or deleted, that offer's buyers still pay but are not enrolled.
Common questions
- Can I sell courses online with Webinly?
- Yes, on the Scale plan. Build the course from sections and video lessons, price it as a one-time payment, installments or free, and publish it on its own page with checkout.
- How do I sell a course after a webinar?
- Publish the course, then attach it to an automated webinar's offer by picking it under Delivers. When someone buys that offer in the room, they are enrolled the moment they pay and emailed a link that signs them straight into the course. Keep the course published while the offer runs: if it is unpublished, buyers still pay but are not enrolled. Live webinar offers do not deliver a course; add those buyers from the course's Students tab.
- Can students pay for a course in installments?
- Yes, when Stripe takes the payment: 2 to 36 equal payments, a set number of days apart, charged to the card saved at checkout. A course taken through Tap or another Gulf payment account has to be sold as one payment: set to Installments, its checkout turns every buyer away. That includes SAR, KWD, BHD, QAR and OMR, and USD, EUR, GBP or AED when they go to Tap. If a later payment fails, the remaining payments stop and the student's access pauses; you can restore it from the Students tab.
- Do students need a password?
- No. The receipt email carries a link that signs them in. To come back later, they enter their email and get a new sign-in link.
- Can I give away a free course or free lessons?
- Yes. A new course is free until a price is saved, so you can publish it without a payment account; saving the course's settings, including choosing Free, needs a connected payment account that can take the course's currency. A free course plays for anyone with the link, and its downloads and discussion open once someone enrolls with their email address and opens the sign-in link we email them. In a paid course, any lesson can be a free preview that visitors can watch before buying.
- Does Webinly have drip content, quizzes or certificates?
- No. Every lesson opens as soon as someone enrolls, and there are no quizzes, assignments or certificates. If your course depends on those, a dedicated course platform fits better.
Sell your course from your next webinar
Build the lessons, set the price, and let your automated webinar's offer deliver the course to every buyer.
Your card is saved when you pick a plan. On a first plan the first charge is 14 days later, with one webinar and 50 registrations in between. Cancel any time from the billing page.
Related reading
- Offers and checkout inside a webinar: timed offers, order bumps and paying without leaving the room.
- How to sell with webinars: structuring the talk so the offer lands.
- Automated webinars: sell the course every day from one recorded presentation.
- Webinar follow-up: what to send the people who watched but did not buy.
Last updated 2026-09-27. Plan, payment and course features were checked against the product that day. Something out of date? Email us.
One product, every part connected.
- Offers and checkoutTimed offers they pay for without leaving the room.Offers and checkout: how it works
- Payment linksSell a webinar's main offer with a checkout link.Payment links: how it works
- Customer data (CDP)One profile per person, every action in it.Customer data (CDP): how it works