Webinar Metrics: 12 Numbers to Track and Where to Find Them

Twelve numbers cover a webinar from the first visit to the registration page to the last payment: registrations, registration rate, show-up rate, average watch time, the drop-off point, the engaged share, offer reach and checkout opens, conversion rate, revenue with average order value, revenue per registrant set against cost per registrant, replay views, and signups and sales by source. Each one is plain arithmetic on counts you already have. Together they answer one question per webinar: which step to fix before the next one.

The order matters. The first three measure the page and the reminders, the middle five measure the talk and the offer, and the last four measure the money and where it came from. Read them top to bottom, because a better offer does nothing for people who left before it appeared. Webinly's webinar analytics uses the same order as a funnel, registered, attended, engaged, paid, with each step shown as a share of the one before. Registrations alone are the easiest number to grow and the least connected to revenue.

Each metric, how to compute it from numbers you can count, and where Webinly shows it. The formulas are arithmetic, not benchmarks: the table tells you how to get your own figure, not what someone else's was.

A dashboard is worth one decision per webinar. Find the biggest drop between two neighbouring steps and fix only that one, working from the top. Five drops cover most webinars.

There is no single good number, and anyone who gives you one without asking where your registrants came from is guessing. Show-up rate moves with the source (your own list against cold paid traffic), with the reminders you send, with the time slot, and with whether the session is live, automated or an on-demand replay. The useful comparison is your last webinar against this one, with one thing changed.

If you need a planning figure before you have your own, Webinly's attendance calculator publishes its model from public industry benchmarks: 40% as the base for live, 30% for automated or evergreen and 20% for an on-demand replay, then a multiplier for the reminder cadence and the traffic source. Run 1,000 registrations from your own list through it and reminders alone separate about 273 live attendees with none from about 462 with reminders at 24 hours, 1 hour and 5 minutes. Those are planning estimates, not measurements of your audience.

Judge the replay on what it recovers, not against live attendance: its views come from a different denominator and are watched in fragments.

Webinly reports in two places, built from what already happens on your pages, in the room and in your emails. Both come with every plan, Starter at $39 a month included; the live figures appear on Pro and Scale, the plans that can broadcast live.

Analytics, in the dashboard menu, is every webinar on one page over the last 7, 30 or 90 days, or all time: revenue with the number of sales, registrations, show-up rate and the engaged share at the top, then the conversion funnel, traffic sources by UTM source with paying registrants and revenue for each, a table that ranks up to your 50 newest webinars by any column, and how your account's emails perform.

Each webinar's Analytics tab holds the detail, filtered to today, 7 days, 30 days, all time or dates you pick, in the webinar's own timezone: the landing page (visits, registration rate, device split), the webinar (attendance rate, average watch, completion, the drop-off chart, live against replay), who clicked each link you showed, opens and clicks per email, and the people, each marked no-show, watched or completed with their watch percentage. Your own test registrations are badged and left out of the counts.

The per-person view sits in the CRM. Every registrant is a contact with an engagement score and a buyer-intent score that update as they act, and the contact list sorts by score, so the top of the list is the top of your follow-up. The webinar CRM page lists the points behind the scores.

Fifteen minutes a week, before the numbers pile up into a quarterly mystery. The steps follow the screens in Webinly, in the order the funnel runs.

Four, read together: show-up rate, how many people were still watching when the offer appeared, buyers divided by attendees, and revenue per registrant. The last one is what a signup is worth, so it is the number that tells you how much you can pay an ad for one.

Pitch reach deserves more attention than it gets. Whatever your conversion is, it applies to the people who heard the offer, not to the people who registered, so twice as many people at the pitch is twice the sales at the same conversion. Webinly's revenue report charts where in the video offers were shown, clicked and bought; the in-webinar offers page covers the timing.

Then per person. Buyer intent in Webinly is built from direction signals, not volume: reaching the pitch is 20 points, starting checkout 40, leaving it unfinished 25, and 80 and above reads Ready to buy. A checkout abandoned at 8:40 in the evening is worth a reply that evening, which is what the Checkout abandoned segment and the Abandons a checkout trigger are for.

Some of them. The CSV exports are lists: a webinar's buyers, its chat history, and your contacts with the current search, stage and tag filter applied. The totals and charts have no export button, there is no PDF, and no report is emailed to you on a schedule.

On Pro and Scale, and on Starter with the $9 a month API add-on, an API key with the Read analytics scope, made in Settings, Developers, returns every webinar's registrations, attendance, completion rate, average watch, sales and revenue, and the Try it panel shows them as a table or as a Google Sheets script.

Four honest limits. Revenue is not converted between currencies: a second currency is shown on its own line, never added in. Visits count visits, not people. Email opens are rough, because some mail apps open every message and list sends never count as opened. And a click on a handout that points to your own site is a click, not a sale. The three plans are on the pricing page, checked against the product on 24 October 2026: the price is per account, not per seat, and co-hosts are included.